Building a brand takes a lot of time, effort, and capital. As a result, it’s necessary to make sure that you possess the right to use your brand’s logo, tagline, product shape and packaging, sound, fragrance, color combinations, and anything else that gives it a distinct identity. A trademark is a type of intellectual property that differentiates your product or services from other competitors in the market.

In India, the Trademark Act, of 1999 permits you to register a trademark. It allows for exclusive ownership rights and prohibits others from using the mark, favoring the registered mark’s owner.

Once a trademark is registered, the “TM” symbol can be used with the applicant and the brand. To protect the brand name, trademark registration in India is essential. It is typically best to seek trademark registration under the supervision of a professional, as the process entails several steps and needs constant government follow-up.